Hey, Beautiful Beauty Boss!
I am an entrepreneur, a creative and I’m obsessed with marketing businesses. I have a “thing” for helping other entrepreneurs build their dream through smart marketing and strong branding.
The beauty biz has always been a part of my life in one way or another (I attended beauty school way back when) and so it was a natural fit for me. My very first marketing client happened to be a salon and spa, solidifying that this beauty industry specialization was exactly where I should be.
In a corporate world, far, far away, I did my time in analyst and project manager roles. Over the years, that experience meshed in a weird and wonderful way giving me solid footing as I began my foray into entrepreneurship and consulting.
In 2018, armed with the vast library of marketing knowledge that I call my brain, I walked away from the confines of my cubicle. Nowadays, I spend my days sharing everything I know with anyone who wants to listen!
As an entrepreneur myself, I have been laser focused on building my businesses (yes, more than one!) not by spending thousands of dollars on octopus advertising, but through marketing directly to my ideal client.
With a business background, I have a thorough understanding of the psychology behind what really makes people buy. I know what it takes to inspire action.
Whether you’re a brand new salon & spa, a seasoned injectionist, a somewhere-in-between lash technician or the world’s greatest microblade artist, it’s my mission to help you grow and become an authority in your market.