About Brand Catalyst
Specializing in Branding & Marketing for Salons, Spas and Beauty Businesses
Oh, Hey! I’m Nikki Gouthro, Brand Catalyst…
I am a marketing geek who owns more books on the subject than I'd ever admit. I am nuts about branding and rebranding businesses and want to share my knowledge with the world. I have big dreams and a big weakness for tacos and spiced whiskey (not necessarily together). I also have a four-year-old daughter who's obsessed with makeup (go figure!) and a husband who's obsessed with the NFL.
Still with me? Sweet. I'll tell you a little more. So I didn't always have big dreams. In fact, until a couple of years ago, I thought I was destined to spend the rest of my days in a doorless office working for "the man." I didn't know any better.
As I neared the age of 40, I had a bit of an epiphany. I could start my own business. I could work from wherever the heck I want. I could do something that I love. And I could basically live the dream.
Well, friends, that’s precisely what I’m doing. In the summer of 2018, I quit my dayjob and pursued my passion. I realized that the universe had carved out this path for me (light bulb!) and sharing my creativity and knowledge was what I was meant to do.
If you wanna get together to chat about your new business idea or your "mature" business that could use a little facelift, drop me a line and I'll buy you a coffee. Or you can buy me tacos.